Perception Data Consulting

We are Perception – a unique blend of data, development, analytics and Business Intelligence (BI) design experts operating in Ireland and the UK.

We were founded in 2007 and over the last 13 years we have developed and deployed thousands of clear and insightful dashboards with rock solid, automated back-end solutions that enable enterprise decision making.


Data is the new Oil…

we’re the only 13 year old you can trust to refine IT

Perception started as a consulting vehicle, assisting enterprise and public bodies in the Enterprise Resource Planning space. We adopted Tableau as an analytics tool and soon realised its reseller potential and the appetite that businesses and enterprises now had for visualising data and empowering end users.

However, being a reseller was not enough for our customers, who already trusted us with their data. Perception naturally became the data, analytics and BI partner of choice for some of the largest and most successful companies in Europe and globally, including Aon, Zurich, eBay, Bank of Ireland, Irish Life, Department of Jobs Enterprise and Innovation, MunichRE, KPMG, DAA, State Claims Agency, Cubic Telecom, EY, NSAI, Trend Micro, KBC, Davy Group, RenaissanceRE, The Arts Council, Science Foundation Ireland, Stryker, Mindshare, IntVen, Clavis, CarTrawler, FBD, Irish Farmers Journal, Commtech, Real World Retail, Carraighill Capital to name a few.

We have grown from strength to strength and built up a team of highly-skilled, passionate people with experience spanning diverse industries. Our team has a broad range of technical competencies. We have the real-world experience and the know-how of taking multiple customers from standing starts to multi-site, multi-user, multi-department adoption and BI deployment.

Carraighill Capital
Munich Re
Department of Jobs Enterprise and Innovation
National Standards Authority of Ireland
Science Foundation Ireland
Scottish Television
Showtime Analytics
The Arts Council Ireland
Trend Micro
George Best Belfast City Airport
Cubic Telecom
Bank of Ireland
Irish Life
Department of Public Expenditure and Reform


Peter McParland CEO at Perception

Peter McParland – CEO

Founding partner of Perception, Peter has held senior management posts over the past twenty years in large multinational companies, including Siemens, Fujitsu and Samsung, where he has driven sales and grown market share with market leading technologies.

Peter is passionate about delivering new, exciting technologies that can make a real difference to today’s business and impact on the company’s bottom line.

Peter McParland LinkedIn


Grant Erasmus COO of Perception

Grant Erasmus – COO

Grant Erasmus is Chief Operating Officer of Perception Data Consulting, Ireland’s most interesting, and innovative consultancy in the Analytics and Data industry. Grant brings over 15 years experience from a number of international markets. He has held senior Sales & Operational roles in multinationals such as Toshiba, Bunzl and CWS Boco. His knowledge, and how he applies that knowledge, is what makes him essential within the Perception process – Grant is the best ambassador his clients have, as he delivers for them in a clear and practical way wherever they are on the Analytics or Data spectrum.

Grant Erasmus LinkedIn